A recent CNN poll conducted by SSRS found that 59% of respondents had an unfavorable opinion of the president, compared with 30% who viewed the first lady unfavorably. Like many first ladies who have come before her, Biden is making her pitch as a surrogate who is significantly more popular than her husband. As a mom, grandmother, and educator, the first lady is uniquely able to reach and relate to core constituencies and effectively communicate the President’s message to the American people,” Biden campaign manager Julie Chavez Rodriguez told CNN in a statement. “The first lady’s trusted voice has been critical in reaching the voters who will decide this election. She’s going to go to a variety of areas in this country,” a source familiar with the planning said.īiden campaign advisers believe the first lady’s appeal has far reach – particularly with women and grassroots supporters and in moderate parts of the country. “She’s not going to just go to deep, deep blue areas. ![]() As she’s traveled the country to promote the administration’s initiatives, she’s appeared in a mix of red states and more moderate areas and is expected to take a similar approach in 2024. Jill Biden was an active surrogate on behalf of her husband in 2020 and campaigned for Democratic candidates down the ballot during the 2022 midterm elections. The campaign is looking to hire staff to support the first lady as she ramps up her outreach, a source familiar with the plans said.Ī majority of her travel in 2024 will be stateside with campaign season in full swing, but it’s possible she could travel alongside the president to the G7 summit in Italy in June, as well as attend the Paris Olympics, according to a source familiar with her plans. While she took a break from teaching for part of 2020 to focus on the campaign, there’s no indication just yet that she’s decided to do the same this year. The first lady is juggling her campaign work with her official role and her full-time teaching job at Northern Virginia Community College. She sits in on some of the president’s political meetings and hiring decisions for some key staff, sources familiar with the matter said, and is eager to hit the road to push for a second Biden term. But she is his most trusted partner and holds influence in the White House and campaign. The first lady has long said that she’s not a political adviser to the president, instead explaining to CNN that she helps her husband by relaying what she sees and hears from people on the road. Much of the first lady’s work in the early stages of the campaign has focused on crisscrossing the country for fundraisers, but in the months ahead she’s expected to become a more frequent presence on the trail advocating on behalf of her husband and his agenda. The first lady is also traveling through Arizona, Nevada and Wisconsin, and she’s expected to court Black and Latino communities as the campaign looks to make inroads with those key demographic groups. We simply cannot let him win,” she said in Atlanta. “Donald Trump is dangerous to women and to our families. The campaign is looking to use a top surrogate to organize – and mobilize – female voters heading into the general election, all while delivering a clear message about Trump. He won’t.”Īs the first lady embarks on a three-day, four-stop battleground state campaign swing, launching the “Women for Biden-Harris” coalition, her role in the reelection effort is becoming clearer. How far will he go? When will he stop? You know the answer: He won’t. The first lady continued: “He took credit again for enabling states like Georgia to pass cruel abortion bans that are taking away the right of women to make their own health care decisions. ![]() He mocks women’s bodies, disrespects our accomplishments and brags about assault. “He spent a lifetime tearing us down and devaluing our existence. ![]() But Donald Trump?” the first lady said to boos. “I’ve been so proud of how Joe has placed women at the center of his agenda. Though the first lady has offered critiques of Republicans and former President Donald Trump in the past, her remarks at an Atlanta event Friday to mobilize female voters marked a clear shift – and her willingness to take the gloves off. Jill Biden isn’t holding back as her role in her husband’s reelection campaign comes into sharper focus.
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